How big is your shortcut budget?

via Set Godin @ http://sethgodin.typepad.com/seths_blog/2014/04/how-big-is-your-shortcut-budget.html

All of us are willing to spend a little time and a little money looking for a shortcut now and then. A quicker, more effective way to lose weight, make friends, earn money and get clean, fresh breath. Sometimes, one of those shortcuts pays off and it reinforces our belief that there might just be a better way.

It seems, though, that those that spend the most effort in search of shortcuts are often the most disappointed and the least successful.